Page 26 - Coespu 2018-3
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sophisticated  mass  communications  systems,  such  as  social  media,  which  allow  messages  to  be
            spread to large sections of the population. The choice of dissemination system is also closely linked
            to the recipient of the message that you want to send.
            The media can be visual, audio, audiovisual or other more modern. Among the visual media there
            are  flyers,  posters,  drawings,  murals,  objects.  Audio  products  include  radios  and  loudspeakers.
            Among  the  audiovisual  products  there  are  television,  cinema,  video  supports.  Among  the  most
            technologically advanced products we find internet, mobile phones, digital billboards.
                                                              The  methods  for  using  loudspeakers,  radio,
                                                              television and the Internet, as well as traditional
                                                              leaflets  and  posters  that  are  particularly
                                                              effective in areas with a high illiteracy rate and
                                                              low  technological  development,  were  also
                                                              examined in depth.
                                                              Operational    communications     represent   a
                                                              fundamental  element  in  the  conduct  of  peace
                                                              operations,  which,  wanting  to  pursue  the
                                                              principle of low intensity as much as possible,
                                                              must  follow  appropriate  methods.  With
                                                              different  methods  and  means,  psychological
                                                              operations  have  been  conducted  by  all  the
            forces  deployed  at  all  times.  It  was  after  the  Second  World  War,  however,  that  the  concept  of
            psychological operations and operational communications expanded, becoming more in tune with
            changing needs, especially those related to peacekeeping operations.
            In 1992, during the Balkans conflict, as part of the UN operation "Provide Promise" in Bosnia, an
            Italian  military  aircraft  carrying  humanitarian  aid  was  shot  down  on  landing  in  Sarajevo.  This
            incident  led  the  coalition  forces  to  launch  aid  from  the  sky  using  parachutes.  To  help  avoid
            accidents such as the shooting down or the damage to civilians, two leaflets were produced: the first
            urged not to shoot on planes explaining that they carried aid for the entire population; the second
            indicated  the  danger  of
            rushing  to  the  landing
            area  of  heavy  loads  of
            aid  for  the  risk  of  being
            crushed by the weight of
            the containers.
            Today,  all  the  armed
            forces  of  countries  with
            advanced  doctrines  have
            specialists            in
            psychological
            operations:   these   are
            highly        specialized
            personnel  who  represent
            a  capability  that  assists
            the force commanders in pursuing the aims of the mission.




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