Page 51 - Coespu Magazine 2017-2

what you have told them”. This
because the listener’s attention is
very volatile and repeating an
idea will ensure that the concept
will be clarified and learned. A
good portion of the seminar is
dedicated to the need of receiving
a feedback, i.e. the importance of
constructive criticism; for
example teaching the audience
how to separate the content of the
presentation from the person. Let
us also keep in mind two
important factors, the first one is
that the adult in a listening
situation will only understand
and retain what he/she thinks will
be useful for his/her work and the
second one is that the audience
listening and understanding rhythms are different and slower than the lecturer’s speaking speed. I
always recommend speaking slowly, calmly and giving enough time to the public to digest your
information. This factor will also show the briefer’s behavior importance in order to avoid stress
and “stage fright” when facing
the public. The seminar also
focused on the importance of
concentrating on the message
you want to deliver to the
audience and let them
understand how important they
are for you, the briefer. One
important thing: do not forget
the human factor, i.e. try to find
a relaxed environment for the
audience.
Let us also consider the use of
visuals, obviously avoiding to
create an “overkill factor” i.e.
do not put lots of information
on one slide in order to shorten the presentation time. Well, time is money you may say, but doing
this may create opposite points of view. The audience will get confused, annoyed and the attention
will be lost. Everybody knows the old saying “A Picture is worth 1000 Words”, well, having said
that, we need to understand the importance of visual support, both in graphics and pictures in order
to better convey our message and ideas to the audience. We can apply these concepts to any

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